Gruppo Pritelli

since 1976

From the first boutique in Cattolica the six stores in the main Italian cities. From the development of the first Racing Apparel collection to the production of the clothing of many motorcycle manufacturers and many champions of the two wheels.


The heart of the Group’s activity are the over 7.500 square meters of headquarters: business strategy and management are born here. Logistics, Sales, Administration, Marketing and work hard for the Fashion and Racing sectors.

In the headquarters there is also the Design and Style area from which the Racing Apparel collections are born.

never stop

The innovative energy has led the Group to successfully explore the most different business areas. Thus the projects Qì Sushi Lovers and Villa Cipressi are born: Food and Hospitality represent a continuum with the emotional style that characterizes the entire Gruppo Pritelli.