GP racing

From the green light to the checked flag. GP Racing Apparel follows its partners in all the manufacturing stages of the product.

The unique designs created by our graphic department are a significant added value; the experience in the fashion industry facilitates the choice of materials and the selection of production sites; the points of sale on the racing circuits and the capillary sales network facilitate the diffusion and the distribution of the products.

Marc Marquez, Jorge Lorenzo, Andrea Dovizioso, Marco Simoncelli, Nicky Hayden, Andrea Iannone, Daniel Pedrosa, Aleix Espargarò, Alex Marquez, Pol Espargarò, Ducati, Kawasaki Racing Team, Repsol Honda Team, HRC and Yamaha have already chosen us as their partner for the production of their official clothing and accessories.



The collections are the result of a careful study of the latest trends. The needs of the target audience and the taste of the fans are the centre of our design work.


The designers of the group create collections that are always modern, following the inputs received from the market and from the client. From style to materials, nothing is left to chance.

shared choices

The graphic and production choices are shared with the pilots or with the reference team for a final result that satisfies all stakeholders involved in the project.


To reach the best possible result from a graphic point of view in order to maximize sales and satisfy the pilot’s aesthetic sense.


The collaboration with the Motorcycle Company and with the Main Sponsor is essential for the creation of Dual lines that can be distributed in shops and corners of Gruppo Pritelli or of the Company/Sponsor. We also established partnerships that have led to the production of clothing lines used for the client’s staff, as in the case of the cooperation with AGV and Shark Helmets.

Commercial activities

in track sale on the MotoGP circuits

Gruppo Pritelli is present with 10 stores of 24 meters in the commercial areas of MotoGP circuits around the world.

presence motorcycle events

Gruppo Pritelli, in synergy with its external partners, is present with custom structures and highly qualified staff in all European WorldSBK and MXGP circuits and in the main Endurance races.

owned vehicles

The transport of all the articles on the circuits occurs through the use of our own vehicles that provide a safe and punctual handling of more than 100,000 articles per event.

presence in the main sector exhibitions

Eicma-Milano and the other main exhibitions of the sector are a regular appointment for the Group. For each event we manufacture custom structures suitable for the sale of the product and for the reception of the trading partners.


Gruppo Pritelli has an extensive network of agents able to cover all the regions of Italy and Spain. The rest of the world is covered by national distributors.

The agreements with all major freight forwarders and couriers allow us to satisfy the needs of our customers in terms of speed and cost.

La Storia del Sic

The smile, the Passion and the contagious Joy of a boy, a pilot, Marco Simoncelli.
Three key points that are at the base of the project that saw the birth of the museum dedicated to the young world champion.

The Museum in Coriano is a tribute to all the fans and a sign of gratitude to his hometown. A project that was strongly wanted by his family, by those who loved him before any other person.

Gruppo Pritelli manages this space, the store, the internet site and the official Facebook page. We do it in collaboration with the Foundation Marco Simoncelli, to which we donate part of the proceeds of the sale of the official clothing and accessories line.

La Storia del Sic - Official website

Contact us

Via Respighi, 54
47841 Cattolica (RN), Italy
Ph. +39 0541 830802