Nike ACG and Acquasalata Bring the Outdoor Spirit to the Heart of Cortina

Cortina d’Ampezzo, June 2026 – On the occasion of the Lavaredo Ultra Trail by UTMB, Nike ACG and Acquasalata joined forces for a special activation that transformed the Acquasalata store in Cortina into a hub for trail running and outdoor culture from June 24 to July 13.

Throughout the activation, visitors had the opportunity to discover and test the latest Nike ACG collection through the Footwear Trial Service, while also customizing their own T-shirts at the Nike By You Custom Station, featuring exclusive graphics inspired by the ACG universe.

The highlight of the activation took place on June 26, with a panel discussion moderated by Lisa Misconel (The Pill), joined by Flavio Valabrega and Stefano Lionetti. The event was followed by a Community Run, bringing together runners and outdoor enthusiasts across the streets and trails of Cortina.

The initiative reflects Nike ACG and Acquasalata’s shared commitment to creating experiences that combine performance, innovation, and community, choosing one of the world’s most iconic trail running events as the perfect stage to celebrate and promote contemporary outdoor culture.