Nike ACG and SG Cortina unveil the new official jersey at Acquasalata Cortina
Nike ACG and SG Cortina step onto the ice rink in Cortina d’Ampezzo with a new jersey that reflects mountain determination and natural speed. The project carries the spirit of the Dolomites into performance-ready design, linking outdoor culture with the steady, fast rhythm of hockey in one of Italy’s most iconic alpine regions.
Mountain towns have shaped ACG through the people who live in them—communities able to read the weather before it turns and treat the mountains as everyday ground. In Cortina, hockey grows from the same instinct: raw, fast, and deeply rooted in its people. For ACG, team sport is a natural extension of its all-conditions philosophy.
The collaboration centers on SG Cortina’s new jersey, whose design draws inspiration from the surrounding Dolomite landscape, bringing its silhouettes straight onto the ice. Clean, dynamic lines translate Cortina’s territory into movement, turning every stride and glide into a subtle echo of the mountains.
Ahead of its official debut on Sunday, December 7—during the match between SG Cortina and HC Gherdëina at the Stadio Olimpico del Ghiaccio—the jersey was unveiled in preview at a dedicated event hosted inside the Acquasalata Cortina store. The evening brought together players, supporters, and the local community, celebrating the connection between sport, territory, and design.
The atmosphere was enriched by a DJ set from @leonardo.laio, while @birradolomiti provided beer for the event, adding an authentic local touch to the occasion.
Acquasalata extends its thanks to @hockeycortina, the players, the DJ, and Birra Dolomiti for contributing to a moment that reflects the true essence of Cortina: fast blades, mountain culture, and a community that moves together.
Fast blades. Wild game. ACG on the ice.