Press

From January 29 to February 22, the Acquasalata store in Cortina d’Ampezzo hosted Nike ACG in celebration of the Milano Cortina 2026 Winter Olympic Games, transforming the space into a destination entirely dedicated to the All Conditions Gear universe. Throughout the takeover, the store was fully redesigned to welcome Nike ACG, showcasing the new collection and offering customers an immersive experience that expressed the brand’s identity, performance-driven approach, and distinctive aesthetic. The special project brought ACG’s energy and vision to the heart of the Dolomites, creating a meeting point between sport, outdoor culture, and contemporary style. During these weeks, Acquasalata Cortina welcomed clients, athletes, guests, and enthusiasts, sharing moments of connection and exchange in a unique setting, amid the growing excitement surrounding Milano Cortina 2026. On February 16, the store also hosted a special public event featuring a DJ set and drinks, turning the space into a vibrant hub celebrating the ACG spirit. With this initiative, Acquasalata further strengthens its position as a trusted partner for international brands and for a community that embraces the mountains as an expression of style, performance, and culture.  

Cortina d’Ampezzo, February 15, 2026 On February 15, Acquasalata Cortina hosted Shaping New Futures, an event entirely dedicated to innovation, performance, and contemporary mountain culture, organized in collaboration with Salomon. From 11:00 AM, the store was transformed into an experiential space where design, technical research, and performance converged within the authentic setting of the Dolomites, offering guests an immersive introduction to the world of Salomon. The event explored the concepts of movement and evolution in a shared atmosphere brought to life by people, ideas, and music. The day continued from 6:00 PM with a live music performance by The Venanzio Brothers, creating a convivial and engaging experience for all attendees. During the event, Acquasalata Cortina officially presented the new Salomon Milano Cortina 2026 XT-6 GORE-TEX, an iconic model born in the mountains, engineered for performance and reinterpreted for the city. The shoe, part of the official Milano Cortina 2026 licensed collection, is now available at Acquasalata Cortina. Shaping New Futures confirmed the commitment of Acquasalata Cortina and Salomon to initiatives that combine innovation, performance, and contemporary culture, offering unique and engaging experiences in the heart of the Dolomites.

Cortina d’Ampezzo, January 23–25 From January 23rd to 25th, Acquasalata Cortina hosted Acquasalata Cortina x Oakley, an event developed in collaboration with Oakley to present Artifacts – From the Future, an experiential project centered on innovation and performance. Set against the alpine backdrop of Cortina d’Ampezzo, the initiative offered an immersive journey into Oakley’s universe through a curated installation that translated the brand’s technological research and design language into a contemporary experience. At the heart of the event was the Custom Station, a dedicated space where guests could personalize the iconic Oakley Eye Jacket sunglasses and create handmade tote bags, highlighting product uniqueness and direct audience engagement. The program was accompanied by a DJ set by @only.mareeo, which helped define the atmosphere throughout the event. Acquasalata Cortina x Oakley is part of Acquasalata Cortina’s ongoing calendar of initiatives, conceived as a moment of connection and exchange, reinforcing the dialogue between innovation, performance, and contemporary culture in line with the identities of both brands.

GP Racing Apparel is proud to announce the renewal of its partnership with the Prima Pramac Yamaha MotoGP Team for the 2026 MotoGP season, further strengthening a relationship built on shared values, top-level performance, and a common vision focused on excellence. Under the terms of the agreement, GP Racing Apparel will oversee the production and commercialization of the official replica teamwear, a complete collection including t-shirts, sweatshirts, polo shirts, and caps, all crafted from technical fabrics and fully aligned with the team’s identity. The collaboration will continue with GP Racing Apparel alongside one of the most competitive and dynamic teams in the MotoGP World Championship, reaffirming the brand’s commitment to the world of high-level racing. The renewal of the partnership represents a natural evolution of a relationship developed over time, characterized by mutual trust, innovation, and attention to detail. GP Racing Apparel will continue to support Prima Pramac Yamaha MotoGP with technical and lifestyle products that combine design, functionality, and racing identity—hallmarks of the brand. Prima Pramac Yamaha MotoGP perfectly embodies the competitive spirit and ambition that drive our brand. This renewal confirms the strength of the project and the shared desire to grow together, season after season. The 2026 season is therefore set to open a new chapter defined by passion, speed, and style, with GP Racing Apparel and Prima Pramac Yamaha MotoGP ready to take to the track together once again.

Cortina d’Ampezzo, January 17, 2026 – Acquasalata Cortina partnered with international fashion brand The Frankie Shop for an exclusive event celebrating the presentation of the “Après-Ski” collection, created exclusively for Acquasalata. The event took place on January 17 at Bar Dolomiti in Cortina d’Ampezzo, located next to the Acquasalata store and transformed for the occasion into a vibrant meeting point of fashion, music, and lifestyle. The aperitivo welcomed a curated selection of guests and influencers, offering an intimate moment of connection and discovery rooted in contemporary style. Inspired by the relaxed elegance of 1960s and 1970s après-ski culture, the “Après-Ski” collection reflects The Frankie Shop’s signature minimalist and sophisticated aesthetic, reinterpreted through the unique atmosphere of Cortina and the identity of Acquasalata. The experience was enhanced by a DJ set curated by @tommiboy.og, whose refined yet energetic music selection accompanied the aperitivo and helped make the evening a memorable highlight of Cortina’s winter social calendar. Through this collaboration, Acquasalata Cortina reinforces its role as a key destination for contemporary fashion and as a platform for events that bring together international brands, creativity, and a strong sense of place.

The 2026 MotoGP season will see GP Racing Apparel partnering with BK8 Gresini Racing MotoGP, confirming a collaboration built on shared passion and high performance. As part of the agreement, GP Racing Apparel will be responsible for the design, production and commercialization of the official replica teamwear, a collection including t-shirts, hoodies, polos and caps. The line is designed for fans and developed using technical materials, fully aligned with the team’s racing identity. The partnership reflects the strength of the relationship between the two organizations and their shared commitment to innovation and top-level performance within the most competitive environment in international motorsport. For 2026, GP Racing Apparel will stand alongside BK8 Gresini Racing MotoGP with a collection of apparel created to authentically represent the team’s spirit, combining style, functionality and racing DNA. “We are proud to begin this collaboration,” said Maurizio Pritelli, owner of Gruppo Pritelli. “BK8 Gresini Racing MotoGP is an iconic Italian team in the MotoGP World Championship, and we share the same values and vision.” This agreement further confirms GP Racing Apparel’s commitment to the MotoGP world and strengthens its connection with one of the most historic and recognizable teams on the grid.

GP Racing Apparel, a business unit of the Pritelli Group, is pleased to announce a new and significant partnership with Toprak Razgatlıoğlu, one of the most talented and widely recognized riders on the international motorcycle racing scene. Born in 1996, Toprak Razgatlıoğlu has established himself over the years as one of the leading figures in world-level competitions, standing out for his spectacular riding style and top-tier results that have placed him among the elite of international motorsport. His career reflects determination, technical skill, and continuous progression. The collaboration with Toprak Razgatlıoğlu represents a strategic step for GP Racing Apparel, reinforcing the Pritelli Group’s commitment to developing high-performance technical solutions for the racing world. The partnership is built on a shared vision centered on innovation, research, and attention to detail—core values for both parties. We are proud to embark on this new journey alongside Toprak Razgatlıoğlu, with the goal of building a solid and long-term collaboration that enhances technical excellence and contributes to the growth of motorsport at an international level.

Acquasalata Cortina announces a collaboration with Pyrenex, the historic French brand renowned for its expertise and quality in outerwear. On Friday, December 19, 2025, Pyrenex’s Fall/Winter 2025 collection was presented at the Acquasalata store in Cortina d’Ampezzo. The collaboration was marked by an in-store event designed as a meeting point for the brand, clients, and the local community. The occasion featured an aperitivo curated by Bar Dolomiti, along with a DJ set by Yas Reven, creating an informal and engaging setting. With this initiative, Acquasalata continues to develop focused partnerships with like-minded brands, reinforcing the store’s role as a space where fashion, place, and lifestyle intersect.

Nike ACG and SG Cortina step onto the ice rink in Cortina d’Ampezzo with a new jersey that reflects mountain determination and natural speed. The project carries the spirit of the Dolomites into performance-ready design, linking outdoor culture with the steady, fast rhythm of hockey in one of Italy’s most iconic alpine regions. Mountain towns have shaped ACG through the people who live in them—communities able to read the weather before it turns and treat the mountains as everyday ground. In Cortina, hockey grows from the same instinct: raw, fast, and deeply rooted in its people. For ACG, team sport is a natural extension of its all-conditions philosophy. The collaboration centers on SG Cortina’s new jersey, whose design draws inspiration from the surrounding Dolomite landscape, bringing its silhouettes straight onto the ice. Clean, dynamic lines translate Cortina’s territory into movement, turning every stride and glide into a subtle echo of the mountains. Ahead of its official debut on Sunday, December 7—during the match between SG Cortina and HC Gherdëina at the Stadio Olimpico del Ghiaccio—the jersey was unveiled in preview at a dedicated event hosted inside the Acquasalata Cortina store. The evening brought together players, supporters, and the local community, celebrating the connection between sport, territory, and design. The atmosphere was enriched by a DJ set from @leonardo.laio, while @birradolomiti provided beer for the event, adding an authentic local touch to the occasion. Acquasalata extends its thanks to @hockeycortina, the players, the DJ, and Birra Dolomiti for contributing to a moment that reflects the true essence of Cortina: fast blades, mountain culture, and a community that moves together. Fast blades. Wild game. ACG on the ice.

We are delighted to share the redevelopment project for our boutique in Rimini. The project involved the complete redevelopment of the boutique in Via Gambalunga 25, both in terms of construction (new flooring, cladding, walls) and systems (new electrical, lighting, air conditioning and video surveillance systems). The project also involved the complete replacement of the boutique's furnishings. Project co-financed by the Emilia-Romagna Region >> Download