Acqua Salata Cortina, the meeting point of streetwear and sports performance

December 2023, a key month for the growth and prestige of Pritelli Group, the countdown has already started and the announcement of the new Acqua Salata Cortina store is near. Ready to experience urban style with boldness and technical excellence? Cortina d'Ampezzo is ready to be a new reference point for streetwear and sportswear lovers. A prestigious and authoritative location for tourism and mountain sports has been chosen as a base to raise the "bar" of our stores even higher. It could be called a symphony of iconic brands the Acqua Salata Cortina, which aims to become a haven for fans of urban fashion and more technical clothing. The store was expertly designed by architecture firm Storage Milano and stands out in a setting where the Dolomites create the perfect contour and atmosphere. Designed to embrace the energy of the streets and the power of the mountain peaks, each garment is meant to be perfect for your dynamic lifestyle. Acqua Salata Cortina will surprise with its unique collaborations with a team that will professionally guide you in making the right choice for your needs. Explore all the Nike, Carhartt Wip and Stüssy collections and experience the thrill of the high seas with the Oakley, Salomon, Poc , The North Face, Norda running and Altra running lines. Click on the link here to find out all the store details and the full brand list waiting for you! What to add...all you have to do is drop by to make the most of our experience! The store is located at Via Roma, 2 - corner Corso Italia in Cortina d'Ampezzo.

Gruppo Pritelli chooses Ortisei to open new KIDZ store

Gruppo Pritelli confirms itself as a company in continuous development and with a clearly defined vision. The new location of the group's second store, dedicated to fashion for the little ones, is already fully operational: KIDZ Ortisei. A picturesque, coveted location rich in tourism becomes the home of an exclusive shop characterised by elegant and refined design. The unmistakable touch of the Storage Milano architecture studio emerges in a fairytale setting with a play of light and reflections that catapults you into a magical place. Fashion lovers and loyal customers will be welcomed into a comfortable environment where attention to detail is predominant. Awaiting them is a selection of the most prestigious brands of clothing dedicated to children's and girls' fashion; from Gucci to Balmain kids, passing through more outdoor and technical brands such as North Face kids and Patagonia, you will truly enjoy a complete experience. From fashion to racing and hospitality, creativity, research and professionalism have enabled the Gruppo Pritelli to anticipate contemporary taste and foresee future trends. Click on the link here to discover all the details of the store and the complete brand list awaiting you! The store is located in Strada Rezia, 4 in Ortisei, what are you waiting for? We are ready to welcome you!


From this year the official collection of the MotoGP champion will be designed, produced and distributed by the Cattolica-based company. The Gruppo Pritelli team is further consolidated with a new champion who joins the many who have already chosen the Cattolica-based company for the design, production and distribution of the official collections, from garments to accessories. We are talking about Enea Bastianini from Rimini, born in 1997, recent winner of the first race of the MotoGP championship in Qatar. After winning the Moto2 World Championship title in 2020, Bastianini made his MotoGP debut in 2021, taking two podiums in the San Marino and Riviera di Rimini Grand Prix and the Emilia Romagna Grand Prix and ending the season in eleventh place in the overall standings. "We are very proud and satisfied of this result - says Maurizio Pritelli, CEO and founder of the Group - which confirms once again our attitude and vocation to understand the world of riders and motorcycling world.  We are even more proud because Enea Bastianini is a child of this land, of the land of motors.  He joins a team that has become in these years more and more relevant and prestigious, racing teams, world champions and MotoGP legends has been part of it. His collection will be available to the fans already in the next weeks". Gruppo Pritelli’s collections nowadays features various champions of the two wheels, including Fabio Quartararo, Marc Marquez, Alex Marquez, Jorge Martin, Andrea Dovizioso, as well as beloved legends of MotoGP such Marco Simoncelli and Nicky Hayden and the Ducati, Honda HRC and Respol and Sic 58 Squadra Corse teams. A very unique offer for fans and enthusiasts from all over the world who can find in a single gallery all the stuff of their idols and many official MotoGP items. The new 2022 collections are available at Pritelli’s website dedicated to the racing world: For commercial references and further information: