Press
Nike ACG and Acquasalata Unveil Their First Capsule Collection
Cortina d'Ampezzo, June 2026 – On the occasion of the Nike ACG Ultra Trail Activation in Cortina d'Ampezzo, Nike ACG and Acquasalata proudly introduce their first collaborative capsule collection.
A standout piece from the collection is the Running Cap, a technical performance cap designed for running and outdoor activities. Crafted from lightweight, breathable materials, it delivers optimal comfort, ventilation, and protection on the move.
The capsule is defined by an exclusive graphic inspired by thermal maps, reinterpreted through a vibrant color palette that reflects the heat of the body in motion. The design celebrates the intersection of performance, nature, and innovation—core values shared by both Nike ACG and Acquasalata.
The collection made its debut during the Lavaredo Ultra Trail by UTMB at Acquasalata Cortina and is now available at all Acquasalata stores and online through Spazio Pritelli. This first release marks the beginning of a collaboration set to evolve with future drops.
The next Nike ACG x Acquasalata capsule collection drop is scheduled for December 2026.
Nike ACG and Acquasalata Bring the Outdoor Spirit to the Heart of Cortina
Cortina d'Ampezzo, June 2026 – On the occasion of the Lavaredo Ultra Trail by UTMB, Nike ACG and Acquasalata joined forces for a special activation that transformed the Acquasalata store in Cortina into a hub for trail running and outdoor culture from June 24 to July 13.
Throughout the activation, visitors had the opportunity to discover and test the latest Nike ACG collection through the Footwear Trial Service, while also customizing their own T-shirts at the Nike By You Custom Station, featuring exclusive graphics inspired by the ACG universe.
The highlight of the activation took place on June 26, with a panel discussion moderated by Lisa Misconel (The Pill), joined by Flavio Valabrega and Stefano Lionetti. The event was followed by a Community Run, bringing together runners and outdoor enthusiasts across the streets and trails of Cortina.
The initiative reflects Nike ACG and Acquasalata's shared commitment to creating experiences that combine performance, innovation, and community, choosing one of the world's most iconic trail running events as the perfect stage to celebrate and promote contemporary outdoor culture.
Fabio Quartararo and GP Racing Apparel Continue Their Journey Together
GP Racing Apparel is pleased to announce the renewal of its partnership with Fabio Quartararo, confirming the continuation of a shared journey dedicated to the development and distribution of the French rider's official merchandise.
The agreement strengthens a partnership built over the years and will continue to offer Fabio Quartararo's fans a range of official products that reflect the personality, style, and competitive spirit of the French champion.
This collaboration represents another step in GP Racing Apparel's strategy to support and promote the leading figures of international motorcycle racing through official collections dedicated to fans around the world.
The official Fabio Quartararo collection will continue to be available through GP Racing Apparel's official channels.
For more information, please visit the official GP Racing Apparel website.
Jorge Martín Renews His Partnership with GP Racing Apparel
GP Racing Apparel is pleased to announce the renewal of its partnership with Jorge Martín for the management and development of his official merchandise collection.
The agreement confirms a long-standing collaboration and a shared commitment to continuing to provide the Spanish rider’s fans with high-quality official products, developed through the expertise and know-how of GP Racing Apparel.
This renewal further strengthens the relationship between Jorge Martín and GP Racing Apparel, reaffirming their joint commitment to enhancing the rider’s brand through official collections dedicated to fans around the world.
The official Jorge Martín collection will continue to be available through GP Racing Apparel’s official channels.
For more information, please visit the official GP Racing Apparel website.
Máximo Quiles Chooses GP Racing Apparel
GP Racing Apparel is pleased to announce its collaboration with Máximo Quiles for the development of his new official merchandise collection.
The agreement includes the creation of an apparel and accessories line dedicated to the fans of the young Spanish rider, one of the most promising talents in international motorcycle racing.
This partnership confirms GP Racing Apparel's commitment to supporting the leading figures of the motorcycle racing world through the creation and management of high-quality official merchandise collections.
The collection will be available through GP Racing Apparel's official channels.
For more information, please visit the official GP Racing Apparel website.
Surf Groove Party: Special Preview Event Launches the 2026 Season in Riccione
On Saturday, June 13, a special preview edition of Surf Groove Party 2026 took place at Allotria 23 Beach in Riccione. Organized by Acquasalata, the event has long celebrated surf culture through music, craft beer, and a shared passion for the seaside lifestyle.
Traditionally held at the Circolo Nautico in Cattolica, Surf Groove Party has become one of the most anticipated summer gatherings for the surf community and for lovers of music, the ocean, and good company. The Riccione event marked a unique departure from the festival’s traditional format, serving as a special occasion to officially kick off the 2026 season.
From sunset until late into the night, the soundtrack of the event was curated by Tommy Soul DJ, Sara Mautone, My Dear Companion, Pellini We Are The World Punk, Buenavista Social Club, and Discopatia, creating the unmistakable atmosphere that has become a hallmark of Surf Groove Party.
During the evening, Acquasalata also unveiled DROP1, the brand’s latest release, now available at selected stores in Cattolica, Riccione, Rimini, and Cortina.
Following this special Riccione preview, Surf Groove Party will return to its historic home on August 22 at the Circolo Nautico in Cattolica, where it will continue to celebrate its authentic spirit of surfing, music, and community.
Surf Groove Party 2026
June 13 – Allotria 23, Riccione (Special Edition)
August 22 – Circolo Nautico, Cattolica
Acquasalata Cortina Hosts Nike ACG in Celebration of Milano Cortina 2026
From January 29 to February 22, the Acquasalata store in Cortina d’Ampezzo hosted Nike ACG in celebration of the Milano Cortina 2026 Winter Olympic Games, transforming the space into a destination entirely dedicated to the All Conditions Gear universe.
Throughout the takeover, the store was fully redesigned to welcome Nike ACG, showcasing the new collection and offering customers an immersive experience that expressed the brand’s identity, performance-driven approach, and distinctive aesthetic. The special project brought ACG’s energy and vision to the heart of the Dolomites, creating a meeting point between sport, outdoor culture, and contemporary style.
During these weeks, Acquasalata Cortina welcomed clients, athletes, guests, and enthusiasts, sharing moments of connection and exchange in a unique setting, amid the growing excitement surrounding Milano Cortina 2026.
On February 16, the store also hosted a special public event featuring a DJ set and drinks, turning the space into a vibrant hub celebrating the ACG spirit.
With this initiative, Acquasalata further strengthens its position as a trusted partner for international brands and for a community that embraces the mountains as an expression of style, performance, and culture.
Acquasalata Cortina hosts “Shaping New Futures” in collaboration with Salomon
Cortina d’Ampezzo, February 15, 2026
On February 15, Acquasalata Cortina hosted Shaping New Futures, an event entirely dedicated to innovation, performance, and contemporary mountain culture, organized in collaboration with Salomon.
From 11:00 AM, the store was transformed into an experiential space where design, technical research, and performance converged within the authentic setting of the Dolomites, offering guests an immersive introduction to the world of Salomon. The event explored the concepts of movement and evolution in a shared atmosphere brought to life by people, ideas, and music.
The day continued from 6:00 PM with a live music performance by The Venanzio Brothers, creating a convivial and engaging experience for all attendees.
During the event, Acquasalata Cortina officially presented the new Salomon Milano Cortina 2026 XT-6 GORE-TEX, an iconic model born in the mountains, engineered for performance and reinterpreted for the city. The shoe, part of the official Milano Cortina 2026 licensed collection, is now available at Acquasalata Cortina.
Shaping New Futures confirmed the commitment of Acquasalata Cortina and Salomon to initiatives that combine innovation, performance, and contemporary culture, offering unique and engaging experiences in the heart of the Dolomites.
Acquasalata Cortina hosts Oakley for the “Artifacts – From the Future” experience
Cortina d’Ampezzo, January 23–25
From January 23rd to 25th, Acquasalata Cortina hosted Acquasalata Cortina x Oakley, an event developed in collaboration with Oakley to present Artifacts – From the Future, an experiential project centered on innovation and performance.
Set against the alpine backdrop of Cortina d’Ampezzo, the initiative offered an immersive journey into Oakley’s universe through a curated installation that translated the brand’s technological research and design language into a contemporary experience.
At the heart of the event was the Custom Station, a dedicated space where guests could personalize the iconic Oakley Eye Jacket sunglasses and create handmade tote bags, highlighting product uniqueness and direct audience engagement. The program was accompanied by a DJ set by @only.mareeo, which helped define the atmosphere throughout the event.
Acquasalata Cortina x Oakley is part of Acquasalata Cortina’s ongoing calendar of initiatives, conceived as a moment of connection and exchange, reinforcing the dialogue between innovation, performance, and contemporary culture in line with the identities of both brands.
GP Racing Apparel Renews Partnership with the Prima Pramac Yamaha MotoGP Team for the 2026 Season
GP Racing Apparel is proud to announce the renewal of its partnership with the Prima Pramac Yamaha MotoGP Team for the 2026 MotoGP season, further strengthening a relationship built on shared values, top-level performance, and a common vision focused on excellence.
Under the terms of the agreement, GP Racing Apparel will oversee the production and commercialization of the official replica teamwear, a complete collection including t-shirts, sweatshirts, polo shirts, and caps, all crafted from technical fabrics and fully aligned with the team’s identity.
The collaboration will continue with GP Racing Apparel alongside one of the most competitive and dynamic teams in the MotoGP World Championship, reaffirming the brand’s commitment to the world of high-level racing.
The renewal of the partnership represents a natural evolution of a relationship developed over time, characterized by mutual trust, innovation, and attention to detail. GP Racing Apparel will continue to support Prima Pramac Yamaha MotoGP with technical and lifestyle products that combine design, functionality, and racing identity—hallmarks of the brand.
Prima Pramac Yamaha MotoGP perfectly embodies the competitive spirit and ambition that drive our brand. This renewal confirms the strength of the project and the shared desire to grow together, season after season.
The 2026 season is therefore set to open a new chapter defined by passion, speed, and style, with GP Racing Apparel and Prima Pramac Yamaha MotoGP ready to take to the track together once again.