Press

GP Racing Apparel is proud to announce the renewal of its partnership with the Prima Pramac Yamaha MotoGP Team for the 2026 MotoGP season, further strengthening a relationship built on shared values, top-level performance, and a common vision focused on excellence. Under the terms of the agreement, GP Racing Apparel will oversee the production and commercialization of the official replica teamwear, a complete collection including t-shirts, sweatshirts, polo shirts, and caps, all crafted from technical fabrics and fully aligned with the team’s identity. The collaboration will continue with GP Racing Apparel alongside one of the most competitive and dynamic teams in the MotoGP World Championship, reaffirming the brand’s commitment to the world of high-level racing. The renewal of the partnership represents a natural evolution of a relationship developed over time, characterized by mutual trust, innovation, and attention to detail. GP Racing Apparel will continue to support Prima Pramac Yamaha MotoGP with technical and lifestyle products that combine design, functionality, and racing identity—hallmarks of the brand. Prima Pramac Yamaha MotoGP perfectly embodies the competitive spirit and ambition that drive our brand. This renewal confirms the strength of the project and the shared desire to grow together, season after season. The 2026 season is therefore set to open a new chapter defined by passion, speed, and style, with GP Racing Apparel and Prima Pramac Yamaha MotoGP ready to take to the track together once again.

Cortina d’Ampezzo, January 17, 2026 – Acquasalata Cortina partnered with international fashion brand The Frankie Shop for an exclusive event celebrating the presentation of the “Après-Ski” collection, created exclusively for Acquasalata. The event took place on January 17 at Bar Dolomiti in Cortina d’Ampezzo, located next to the Acquasalata store and transformed for the occasion into a vibrant meeting point of fashion, music, and lifestyle. The aperitivo welcomed a curated selection of guests and influencers, offering an intimate moment of connection and discovery rooted in contemporary style. Inspired by the relaxed elegance of 1960s and 1970s après-ski culture, the “Après-Ski” collection reflects The Frankie Shop’s signature minimalist and sophisticated aesthetic, reinterpreted through the unique atmosphere of Cortina and the identity of Acquasalata. The experience was enhanced by a DJ set curated by @tommiboy.og, whose refined yet energetic music selection accompanied the aperitivo and helped make the evening a memorable highlight of Cortina’s winter social calendar. Through this collaboration, Acquasalata Cortina reinforces its role as a key destination for contemporary fashion and as a platform for events that bring together international brands, creativity, and a strong sense of place.

The 2026 MotoGP season will see GP Racing Apparel partnering with BK8 Gresini Racing MotoGP, confirming a collaboration built on shared passion and high performance. As part of the agreement, GP Racing Apparel will be responsible for the design, production and commercialization of the official replica teamwear, a collection including t-shirts, hoodies, polos and caps. The line is designed for fans and developed using technical materials, fully aligned with the team’s racing identity. The partnership reflects the strength of the relationship between the two organizations and their shared commitment to innovation and top-level performance within the most competitive environment in international motorsport. For 2026, GP Racing Apparel will stand alongside BK8 Gresini Racing MotoGP with a collection of apparel created to authentically represent the team’s spirit, combining style, functionality and racing DNA. “We are proud to begin this collaboration,” said Maurizio Pritelli, owner of Gruppo Pritelli. “BK8 Gresini Racing MotoGP is an iconic Italian team in the MotoGP World Championship, and we share the same values and vision.” This agreement further confirms GP Racing Apparel’s commitment to the MotoGP world and strengthens its connection with one of the most historic and recognizable teams on the grid.

GP Racing Apparel, a business unit of the Pritelli Group, is pleased to announce a new and significant partnership with Toprak Razgatlıoğlu, one of the most talented and widely recognized riders on the international motorcycle racing scene. Born in 1996, Toprak Razgatlıoğlu has established himself over the years as one of the leading figures in world-level competitions, standing out for his spectacular riding style and top-tier results that have placed him among the elite of international motorsport. His career reflects determination, technical skill, and continuous progression. The collaboration with Toprak Razgatlıoğlu represents a strategic step for GP Racing Apparel, reinforcing the Pritelli Group’s commitment to developing high-performance technical solutions for the racing world. The partnership is built on a shared vision centered on innovation, research, and attention to detail—core values for both parties. We are proud to embark on this new journey alongside Toprak Razgatlıoğlu, with the goal of building a solid and long-term collaboration that enhances technical excellence and contributes to the growth of motorsport at an international level.

Acquasalata Cortina announces a collaboration with Pyrenex, the historic French brand renowned for its expertise and quality in outerwear. On Friday, December 19, 2025, Pyrenex’s Fall/Winter 2025 collection was presented at the Acquasalata store in Cortina d’Ampezzo. The collaboration was marked by an in-store event designed as a meeting point for the brand, clients, and the local community. The occasion featured an aperitivo curated by Bar Dolomiti, along with a DJ set by Yas Reven, creating an informal and engaging setting. With this initiative, Acquasalata continues to develop focused partnerships with like-minded brands, reinforcing the store’s role as a space where fashion, place, and lifestyle intersect.

Nike ACG and SG Cortina step onto the ice rink in Cortina d’Ampezzo with a new jersey that reflects mountain determination and natural speed. The project carries the spirit of the Dolomites into performance-ready design, linking outdoor culture with the steady, fast rhythm of hockey in one of Italy’s most iconic alpine regions. Mountain towns have shaped ACG through the people who live in them—communities able to read the weather before it turns and treat the mountains as everyday ground. In Cortina, hockey grows from the same instinct: raw, fast, and deeply rooted in its people. For ACG, team sport is a natural extension of its all-conditions philosophy. The collaboration centers on SG Cortina’s new jersey, whose design draws inspiration from the surrounding Dolomite landscape, bringing its silhouettes straight onto the ice. Clean, dynamic lines translate Cortina’s territory into movement, turning every stride and glide into a subtle echo of the mountains. Ahead of its official debut on Sunday, December 7—during the match between SG Cortina and HC Gherdëina at the Stadio Olimpico del Ghiaccio—the jersey was unveiled in preview at a dedicated event hosted inside the Acquasalata Cortina store. The evening brought together players, supporters, and the local community, celebrating the connection between sport, territory, and design. The atmosphere was enriched by a DJ set from @leonardo.laio, while @birradolomiti provided beer for the event, adding an authentic local touch to the occasion. Acquasalata extends its thanks to @hockeycortina, the players, the DJ, and Birra Dolomiti for contributing to a moment that reflects the true essence of Cortina: fast blades, mountain culture, and a community that moves together. Fast blades. Wild game. ACG on the ice.

We are delighted to share the redevelopment project for our boutique in Rimini. The project involved the complete redevelopment of the boutique in Via Gambalunga 25, both in terms of construction (new flooring, cladding, walls) and systems (new electrical, lighting, air conditioning and video surveillance systems). The project also involved the complete replacement of the boutique's furnishings. Project co-financed by the Emilia-Romagna Region >> Download

Gp Racing Apparels handled the production of the official event t-shirts worn by the winner of the 2025 Red Bull MotoGP Rookies Cup, Brian Uriarte. The event took place at the prestigious Misano Circuit, during the MotoGP race weekend, and celebrated one of the most promising young talents on the international scene. A simple yet meaningful collaboration that allowed us to contribute — even behind the scenes — to a key moment in the journey of a future star of motorcycle racing. The Red Bull MotoGP Rookies Cup has always been a launchpad for emerging talents in the two-wheel world, and we were pleased to put our technical and production expertise at the service of this project. Every product we deliver carries with it the same care, precision, and passion for racing — values that guide us every day, even when we’re not in the spotlight.

In November 2024, Gruppo Pritelli opened the new Acquasalata store in the heart of Rimini — a multibrand space dedicated to contemporary street culture: streetwear, collectible sneakers, and urban subculture references define the store’s identity. Designed by architect Andrea Trebbi, the architectural concept embraces a minimal and radical aesthetic: total white surfaces, diffused lighting, and pure geometries create an almost suspended atmosphere, where every element is in balance and the product is the focal point of the visual experience. With this new opening, Acquasalata confirms itself as a key destination for a discerning, curious clientele in search of authentic expressions of the most progressive urban style.

On May 9th, 2025, GP Racing Apparels — part of the Pritelli Group — launches a limited-edition capsule collection celebrating the French Grand Prix in Le Mans and its star: Fabio Quartararo. The first French MotoGP World Champion, Quartararo is a raw talent and a true icon of modern motorcycle racing. He has won the hearts of fans worldwide with his sharp riding style and unwavering determination on the track. Inspired by his competitive spirit and French roots, the collection pays tribute to the unique bond between Fabio and his home crowd. Exclusive pieces, bold design, and refined details bring the passion for racing to life with authenticity.