Riccione Nov. 3, 2022.

A.P.C. chooses Acquasalata Riccione as its partner to celebrate the 35th anniversary of the fashion brand created by Jean Touitou in 1987 in Paris.

In honor of this milestone, on Nov. 13, the boutique of Viale Gramsci is hosting an event: the central focus will be the presentation of the special collection A.P.C. Touitou Interaction #17.

The kick-off is set at 5 p.m., with music by Dj Cobra (Giorgia Annibalini) and free beers until 8 p.m.


The French clothing brand offers a wide range collection of apparel and accessories for men and women that incarnates a simple and natural elegance.

The A.P.C. brand reflects the vision of its creator, consisting of a minimalistic and essential aesthetic. It is this very identity, elegant and casual, that makes A.P.C. a timeless brand.


“Fashion has become what jazz always was: 20% notes and 80% attitude, as Miles Davis liked to say. This means that you don’t need a huge wardrobe to play well. This collection is based on a dogma: monochrome. And a necessity: the refusal of repressive desublimation. In other words, leave me alone and let me do exactly what I want to do. I decide that we have enough clothes in our closet and I decide to add a limited series of pieces: P43 fatigues, A.P.C. jeans with a chain on the side, a Shetland sweater, and that’s it. And because I like to give meaning to what I do, the sentences written or suggested here and there refer to the superego, absurdity and economy as acts of war.”