Acqua Salata Cortina, the meeting point of streetwear and sports performance

December 2023, a key month for the growth and prestige of Pritelli Group, the countdown has already started and the announcement of the new Acqua Salata Cortina store is near. Ready to experience urban style with boldness and technical excellence? Cortina d'Ampezzo is ready to be a new reference point for streetwear and sportswear lovers. A prestigious and authoritative location for tourism and mountain sports has been chosen as a base to raise the "bar" of our stores even higher. It could be called a symphony of iconic brands the Acqua Salata Cortina, which aims to become a haven for fans of urban fashion and more technical clothing. The store was expertly designed by architecture firm Storage Milano and stands out in a setting where the Dolomites create the perfect contour and atmosphere. Designed to embrace the energy of the streets and the power of the mountain peaks, each garment is meant to be perfect for your dynamic lifestyle. Acqua Salata Cortina will surprise with its unique collaborations with a team that will professionally guide you in making the right choice for your needs. Explore all the Nike, Carhartt Wip and Stüssy collections and experience the thrill of the high seas with the Oakley, Salomon, Poc , The North Face, Norda running and Altra running lines. Click on the link here to find out all the store details and the full brand list waiting for you! What to add...all you have to do is drop by to make the most of our experience! The store is located at Via Roma, 2 - corner Corso Italia in Cortina d'Ampezzo.

Gruppo Pritelli chooses Ortisei to open new KIDZ store

Gruppo Pritelli confirms itself as a company in continuous development and with a clearly defined vision. The new location of the group's second store, dedicated to fashion for the little ones, is already fully operational: KIDZ Ortisei. A picturesque, coveted location rich in tourism becomes the home of an exclusive shop characterised by elegant and refined design. The unmistakable touch of the Storage Milano architecture studio emerges in a fairytale setting with a play of light and reflections that catapults you into a magical place. Fashion lovers and loyal customers will be welcomed into a comfortable environment where attention to detail is predominant. Awaiting them is a selection of the most prestigious brands of clothing dedicated to children's and girls' fashion; from Gucci to Balmain kids, passing through more outdoor and technical brands such as North Face kids and Patagonia, you will truly enjoy a complete experience. From fashion to racing and hospitality, creativity, research and professionalism have enabled the Gruppo Pritelli to anticipate contemporary taste and foresee future trends. Click on the link here to discover all the details of the store and the complete brand list awaiting you! The store is located in Strada Rezia, 4 in Ortisei, what are you waiting for? We are ready to welcome you!

Nike Air Max Day 2023

An Air Max Story - "Against All Logic" Nike has once again chosen Spazio Pritelli to celebrate Air Max Day. We are happy to share this project with you, below is the link where you can watch the video.   Our thanks: Art Direction - Production @senapestudioDirector @gasperoni.lucaVideographer @konradlis_Stylist @camilla.fioravantiTalents @small_town_boi______ @jack_bi___tatouages @_fluente_ @b.e.n.t.y Project by Spazio Pritelli:Spazio PritelliSneakers.spaziopritelli Maurizio Pritelli 


Fashion has a new benchmark: the e-commerce dedicated to women's, men's, children's wear and the sneakers world is now online. A worldwide platform focused on fashion and whatever defines trend. The site combines the range from all the Gruppo Pritelli stores: Spazio Pritelli, Acquasalata, The Sneakers Shop and Kidz, each with a different style, from luxury to streetwear. More than 350 leading fashion brands collaborate with the Group, forming the offer of, which ranges from the collections of the most important and iconic luxury designers to new wave brands. The layout mixes functionality with an elegant minimalist aesthetic, through which the user can access more than 12,000 items dedicated to women, 8,000 to men, 4,000 to kids, and 1,500 sneakers. The shopping experience starts from the 4 dedicated home pages that cast the eye over an overall view; a filter-based search system available in all site listings allows you to easily find the desired item at every stage of browsing. All this makes each purchase unique and customizable. A specialized multilingual team, which can be contacted via email, chat and phone, follows the customer through every step of the purchase process by providing real-time responses to any specific needs. Deeply rooted in the core values of Gruppo Pritelli is the constant focus on customer satisfaction, reflected by in dedicated pre- and post-sales services.


Riccione Nov. 3, 2022. A.P.C. chooses Acquasalata Riccione as its partner to celebrate the 35th anniversary of the fashion brand created by Jean Touitou in 1987 in Paris. In honor of this milestone, on Nov. 13, the boutique of Viale Gramsci is hosting an event: the central focus will be the presentation of the special collection A.P.C. Touitou Interaction #17. The kick-off is set at 5 p.m., with music by Dj Cobra (Giorgia Annibalini) and free beers until 8 p.m.   The French clothing brand offers a wide range collection of apparel and accessories for men and women that incarnates a simple and natural elegance. The A.P.C. brand reflects the vision of its creator, consisting of a minimalistic and essential aesthetic. It is this very identity, elegant and casual, that makes A.P.C. a timeless brand.   “Fashion has become what jazz always was: 20% notes and 80% attitude, as Miles Davis liked to say. This means that you don’t need a huge wardrobe to play well. This collection is based on a dogma: monochrome. And a necessity: the refusal of repressive desublimation. In other words, leave me alone and let me do exactly what I want to do. I decide that we have enough clothes in our closet and I decide to add a limited series of pieces: P43 fatigues, A.P.C. jeans with a chain on the side, a Shetland sweater, and that’s it. And because I like to give meaning to what I do, the sentences written or suggested here and there refer to the superego, absurdity and economy as acts of war.”


A great success at La Jolla International Fashion Film Festival for the short film produced by Gruppo Pritelli, written and directed by Marco Celotti.     In addition to this prestigious award, "A Fashion Film for Nike Air Max" is also competing in 4 categories - Best Director, Best Advertising, Best Children Fashion Film and Best Actor - at the London Fashion Film Festival to be held on September 15 in London. All information here.


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A FASHION FILM FOR NIKE AIR MAX: Five nominations at the Jolla International Fashion Film Festival for the short film produced by Gruppo Pritelli, written, and directed by Marco Celotti.   Best director, Best sound design, Best cast ensemble, Best creative concept, Best art direction the categories in which it is competing at the Californian Festival, a reference point in the fashion world.   The Jolla International Fashion Film Festival is called the Cannes of fashion films. Every summer, it brings together fashion professionals and enthusiasts in La Jolla (San Diego), to select the brightest and most creative projects in the fashion world. The short film produced and shot by Gruppo Pritelli, a company based in Cattolica (RN) whose core business is the interpretation of trends and contemporary taste, competes to the five categories of these prestigious international awards, namely the best director, the best sound design, the best cast ensemble, the best creative concept, and the best art direction. On the occasion of Air Max Day 2022, the day on which Nike celebrates the birth of the Nike Air Max, the iconic US company has identified some exclusive stores in Italy to introduce its historic shoe model, long dreamed of by collectors and addicted sneakers alike. Spazio Pritelli, which is among the very few in Italy to have the most exclusive Nike collections, has chosen to pay tribute to the Air Max 2022 by producing a short film directed by Marco Celotti. The film’s backdrop is the Riviera, where children and sea’s friends spend the afternoons chasing the ball between the pastel cabins while their mothers call tirelessly, and the bowls players meet and have fun.  A decidedly new cut compared to the classic sports-themed commercials and fashion films, which take a narratively more cinematographic direction with the intention to depict a short magical and poetic story.   The locations chosen for the filming go from Cervia to Cattolica. The environment is classical. It denotes the authentic atmosphere of the first sunny days on the beach, the faces, the accents, in other words, the unmistakably Romagna. This is a precise stylistic choice for a storytelling of global importance, which has put in the spotlight an identity imprint and the splendor of a territory where Spazio Pritelli emerged and developed. It is precisely because of these characteristics that the fashion film is selected for these five categories of the only international festival dedicated to the world of fashion. The winners will be announced at the end of June.   Marco Celotti is a director of Romagna origin. After completing his university education in Bologna and Verona and a career entirely focused on fashion, he moved to London where he began to film his first campaigns as a freelancer. In 2019 he returned to Italy and participated in the Paris Fashion Film Festival ASVOFF11, where his personal project Alice won the first prize.  Subsequently, he moved to Milan where he continued his career as a director, devoting himself to the world of fashion. In 2020, he created the Otto e Leda project that was published in Vogue Italia. In 2021, he continued to specialize in comedy being invited to teach at the post-graduate master of the IED – European Institute of Design.  


Nike has chosen Spazio Pritelli to celebrate the Air Max Day. The US company has selected a limited number of exclusive stores around the world to tell its historic shoe model on the occasion of the 2022 edition. For this world event, Spazio Pritelli has produced a short film directed by Marco Celotti entirely shot on the Riviera: a precise stylistic choice that has put in the spotlight an identity imprint and the suggestions of a territory where Spazio Pritelli was created and developed. We are happy to share this project with you. You can see the short film and enjoy a few minutes of authenticity and lightness at the following link. [embed class="is-loading"][/embed]


From this year the official collection of the MotoGP champion will be designed, produced and distributed by the Cattolica-based company. The Gruppo Pritelli team is further consolidated with a new champion who joins the many who have already chosen the Cattolica-based company for the design, production and distribution of the official collections, from garments to accessories. We are talking about Enea Bastianini from Rimini, born in 1997, recent winner of the first race of the MotoGP championship in Qatar. After winning the Moto2 World Championship title in 2020, Bastianini made his MotoGP debut in 2021, taking two podiums in the San Marino and Riviera di Rimini Grand Prix and the Emilia Romagna Grand Prix and ending the season in eleventh place in the overall standings. "We are very proud and satisfied of this result - says Maurizio Pritelli, CEO and founder of the Group - which confirms once again our attitude and vocation to understand the world of riders and motorcycling world.  We are even more proud because Enea Bastianini is a child of this land, of the land of motors.  He joins a team that has become in these years more and more relevant and prestigious, racing teams, world champions and MotoGP legends has been part of it. His collection will be available to the fans already in the next weeks". Gruppo Pritelli’s collections nowadays features various champions of the two wheels, including Fabio Quartararo, Marc Marquez, Alex Marquez, Jorge Martin, Andrea Dovizioso, as well as beloved legends of MotoGP such Marco Simoncelli and Nicky Hayden and the Ducati, Honda HRC and Respol and Sic 58 Squadra Corse teams. A very unique offer for fans and enthusiasts from all over the world who can find in a single gallery all the stuff of their idols and many official MotoGP items. The new 2022 collections are available at Pritelli’s website dedicated to the racing world: For commercial references and further information: